One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. Instagram has remade us all in its image. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. Winner of the FT & McKinsey Business Book of the Year Award 2020ĭrawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. The extraordinary inside story of how Instagram became the world's most successful app
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